Map Your Funnel: Smarter Marketing Strategies for the Pre-Purchase Stage

B-inspired MasterMinds members, this workshop is FREE for you! Book here (with your usual discount code).

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About

From first contact to discovery call, most leads fall through the cracks before they’re even ready to buy. In this workshop, we’ll zoom in on the pre-purchase stage—the crucial first steps of your sales funnel—and align your marketing with how people actually make decisions today.

You’ll walk away with a clear, visual funnel tailored to your business and practical strategies to boost visibility, trust, and conversions—all before money ever changes hands.

This session is ideal for solopreneurs, service providers, and creatives who want to build a sustainable client pipeline that doesn’t rely solely on last-minute hustle or referrals.

Format: In-person, collaborative, bring-your-own-business context

Agenda

• Intro to Modern Funnels – What’s changed, what still works

• Funnel Mapping Lab – Identify the key pre-purchase touchpoints in your niche

• Attraction & Awareness – What’s trending now and what drives real interest

• Trust & Nurture – How to design pre-purchase steps that guide, not push

• Custom Strategy Build – Apply best practices directly to your funnel

Key takeaways

• A clear visual map of your current and ideal sales funnel

• Awareness of what's trending and relevant for your niche

• Tactics to improve awareness, engagement, and early-stage trust

• Ideas for lead magnets, content, and nurturing touchpoints

• A funnel strategy that feels aligned with how you do business

What to bring

• Your laptop or notebook

• Details about your ideal client and current marketing efforts

• Access to your website/socials if relevant

• Curiosity and a project you want to move forward

About me

I’m Julie de Meyer, a strategist and marketing consultant helping solopreneurs simplify their systems and stay consistent without burnout. I specialize in aligning marketing tools and messaging with each person’s unique strengths, audience, and offer.

This workshop combines my favorite things: clarity, customization, and action. If you're tired of guessing where to focus next, this session will give you the structure and direction you need to move forward with confidence.